Full name: Michinori Yasui (Yasui Michinori). Male. 56 years old. President of "Yasuragi Net."
In his twenties, he dropped out of university and traveled the world. In his thirties, he worked as a caregiver at an elderly care facility. Through that experience, he realized that many products on the market were difficult for the elderly to use, which inspired him to start a mail-order business catering to their needs.
A fundamentally good-natured person, his excessive kindness led to him being cheated by manufacturers and suppliers multiple times and betrayed by subordinates in the company's early days. However, his benevolent character in commercials instills a sense of trust in the elderly, and it now serves as a symbol of the company's reliability. His wife, the same age as him, was a colleague from the care facility. His only son is an adult working at a securities firm in the United States.
Full name: Sayuri Morota (Morota Sayuri). Female. Age undisclosed (not young). Secretary to the president of "Yasuragi Net." The nickname "Sally" originated when President Yasui stumbled over "Sayuri-san" during a commercial, calling her "Sally-san" instead, and it stuck.
In high school, she was a reader model for a teen fashion magazine and was scouted by a talent agency, but she refused to engage in "pay-for-play" (casting couch) practices and thus never made her show business debut. Subsequently, she drifted through jobs as a cosmetics salesperson and insurance agent. However, the man she was living with made her a joint guarantor for his debt and then vanished, forcing her into sex work to repay it.
After clearing the debt, she was living quietly as a souvenir shop clerk in Oma Town, Aomori Prefecture, when, ten years ago, President Yasui happened to visit the store to source "Oma tuna" merchandise. He noticed her, recruited her as his secretary, and she has remained in that role ever since.
In commercials, she puts on a full act of cloying sweetness, batting her eyes and using a sugary voice to say things like "President, please♡" and "Wow, so cheap♡," but in reality, she is down-to-earth and unfussy.
